Jewelry SEO agency
Jewelry SEO that ranks your collections and fills your appointment book
We work only with jewelry businesses. We rebuild the collection pages, product pages and Google Business Profile your buyers search for, then trace every call, bridal appointment and order back to the search that started it.
- Jewelry businesses only
- You own every account
- Tracking before any spend
- from 107K
Beverly Diamonds · Search Console · Feb 2026 report
- from 15.5
Same report, same 28-day comparison
Where revenue leaks
Where jewelry stores lose buyers before the first click
We find the same four faults in almost every jewelry SEO audit we run. Each one costs sales quietly, and each one has a known fix.
“Our engagement ring collection sits on page two.”
Thin collection copy and thousands of indexed filter URLs for metal, shape, carat and price split one page’s relevance across hundreds of near-duplicates. Google can’t tell which URL should rank for lab grown engagement rings, so none of them does.
- Ecommerce SEO
“Shoppers drive past us to the mall store.”
The map pack decides who gets the visit for engagement rings near me. A Business Profile with the wrong primary category, few recent reviews and no products listed hands that visit to the competitor who filled theirs in.
- Local SEO
“Nobody can tell me which channel booked last month’s bridal appointments.”
Phone taps are counted as calls, appointment confirmations go untracked, and Google Ads bids toward newsletter signups. Budget follows opinion because the data never recorded the sale.
- Tracking and attribution
“The redesign wiped out our rankings.”
New theme, new Shopify handles, no redirect map. Years of authority on collection and product URLs disappear in a week, and the recovery takes months.
- Website design
Jewelry SEO services
Every channel a jewelry business needs to win search
Start with the channel that pays back first. Add the rest when tracking shows where the next sale will come from.
Ecommerce SEO for jewelry
For Shopify and WooCommerce catalogs where collections, filters and variants decide what ranks.
- Collection architecture and buyer-focused copy
- Filter, variant and canonical control
- Product, Offer and merchant listing schema
- Explore ecommerce SEO
Local SEO for showrooms
Map pack visibility for the searches that end in a store visit or a bridal appointment.
- Business Profile categories, services and products
- A review process with owner replies
- One location page per store
- How local SEO works
Google Ads for jewelers
Search and Shopping campaigns aimed at buyers, judged against booked appointments and orders.
- Search-term review every 24 hours
- Merchant Center feed cleanup
- Negatives for jobs, DIY and repairs
- Explore Google Ads
Jewelry website design
Shopify and WordPress builds that carry every ranking URL across and present each piece properly.
- URL inventory and 301 map before launch
- Fast, accessible templates
- Tracking tested on launch day
- Explore website design
Conversion work
Product and collection pages that settle certification, sizing and returns at the moment of doubt.
- Trust details beside the price
- Appointment option on bridal pages
- Ad landing pages that match the query
- See conversion work
AI search visibility
Entity data, schema and answer-first pages that AI Overviews, ChatGPT and Perplexity can cite.
- Consistent business details everywhere
- Schema that matches the visible page
- AI referrals reported in GA4
- How AI search works
How it adds up
From search to sale, measured at every step
In jewelry SEO, a ranking is the first of six stages between a search and a sale. We work on all six and judge the work by the last one.
Stage 1
Query
Map the searches buyers type by metal, stone, carat and occasion, and give each one a single page to rank.
We measureImpressions and query coverage
Stage 2
Search result
Write titles that win the click and add Product and Organization schema for rich results and AI citations.
We measureClick-through rate, AI citations
Stage 3
Landing page
Send each query to the collection that answers it, with filters and load times that work on a phone.
We measureEngaged sessions by landing page
Stage 4
Trust
Put GIA or IGI certificates, return terms, resizing and reviews beside the price, where the doubt appears.
We measureProduct views to cart or inquiry
Stage 5
Inquiry
Track connected calls, bridal appointments and form leads with source, campaign and landing page attached.
We measureCalls, bookings and forms
Stage 6
Sale
Match orders and in-store sales to the channel that produced them, then feed qualified outcomes back to Google Ads.
We measureRevenue and cost per qualified lead
One Looker Studio dashboard covers all six stages, with organic, paid, local and AI referral traffic reported separately.
Jewelry SEO case study
Gem Jewelers Co. grew estimated organic traffic 187% in two years
A fine jewelry brand with the right pieces and a store that wasn’t built to rank. Collection content, product pages, links and technical fixes did the rest.
Two-year snapshot
Featured project · Gem Jewelers Co.
Organic traffic up 187%, ranking keywords doubled
Gem Jewelers Co. makes certified natural diamond jewelry and sells it direct on Shopify. When we took over in July 2024, collection pages were product grids with almost no written content and Search Console listed 404 errors. We wrote the collection and product pages around how diamond buyers search, built about 70 contextual links in the first four months, fixed 13 categories of technical issues and ran two conversion rounds. Search Console recorded 115,000 organic clicks and 12.6 million impressions over 16 months, and a 2026 redesign kept all 876 URLs in place.
- Collection content
- Technical SEO
- Authority building
- CRO
5.4K → 15.5K
estimated monthly organic visits, Oct 2024 to Sep 2026
Semrush estimates; clicks and impressions from Google Search Console
- Diamond jewelry
- Collection pages
- Technical SEO
Google impressions tripled after 23 collection pages were rebuilt
107K → 355K Google impressions, 28 days
Google Search Console · Feb 2026 report
- Read the Beverly Diamonds case
Goldia
- Fine jewelry
- Collection architecture
- Shopify SEO
31 ring and band searches moved into Google’s top 100
31 / 31 tracked terms now in the top 100
Goldia keyword report · Dec 2024
- Read the Goldia case
Recovery in progress
- Gold & diamond
- SEO recovery
- Google Ads support
Rebuilding organic traffic after a 41% decline
Sitemap and indexing cleanup, 10 collection and 10 product pages rebuilt, 20 contextual backlinks and a staged theme restructure in August 2026.
- Read the Saints Gold case
3,100+
projects delivered by our team since 2015
4.9
average rating from 1,850+ client reviews
35+
in-house SEO, content, dev and Ads specialists
16+
countries where our clients sell
Credentials
A decade of search work behind every jewelry engagement
SEO For Jewelry is the jewelry SEO practice of founder Muhammad Fayyaz, delivered by his agency TechUp Solutions. Each figure below can be checked on a public profile or certificate.
2015
Delivering SEO since
Founder-led SEO, ecommerce and web projects
Fiverr Pro
Vetted by Fiverr
A hand-picked tier for proven sellers
Top Rated
On Upwork
An independent rating on a second marketplace
15+
Certifications
Held by the founder, including Google Ads
Client reviews
What clients write once the work is delivered
Search work is easy to promise on a sales call and hard to fake in a review. Every quote below comes from a completed order on the founder’s Fiverr profile, word for word. Filter by the service you need.
★★★★★Jewelry SEO
Great work by the team again. It’s really appreciated all the hard work and the improved rankings. So l would definitely recommend to anybody to get work done by them. particular thanks to the team that worked on the website design.again thank you for your patience and understanding.
★★★★★Technical SEO
I would absolutely recommend Muhammad Fayyaz to businesses looking for someone dependable, communicative, and invested in delivering value. He is hardworking, respectful, and committed to client success. I appreciate the effort he put into building a solid foundation for the next stage of our growth.
★★★★★Technical SEO
I have worked with them a few times and will continue to do so. They understand what you need, offer suggestions, go above and beyond. 10/10 recommend!
★★★★★Technical SEO
Excellent work from Muhammad and his team. We’ve now completed close to 20 projects together, and I continue to return because I know the work will be delivered professionally and to a high standard.
★★★★★Jewelry SEO
Mohammed was very thorough and directed with what needed to be done on my website and he walked me through the process. As well as gave me realistic expectations he is very trusted and I appreciate working with them.
★★★★★Technical SEO
Muhammad did a great job on the order and was very insightful throughout the process.
★★★★★Technical SEO
Fayyaz and his team helped complete the SEO foundation setup for my startup website, including Search Console, sitemap setup, landing pages, SEO structure, metadata, and live-site cleanup.
★★★★★Technical SEO
Very good communicator, let me know when the job needed more time and investment and explained the reasons very clearly.
★★★★★Technical SEO
Freelancer was competent, professional, and very communicative. Highly recommend.
★★★★★Technical SEO
Muhammad does great work! This was a sizable job on 2 different sites that required a sizable investment. The ROI was well worth it. The work required a great attention to detail and was well done. Muhammad was very easy to work with. He was polite and helpful. Communication was good. I highly recommend his services.
★★★★★Technical SEO
Muhammad Fayyaz and his team did an exceptional job with our SEO needs. Their depth of data and professionalism exceeded our expectations, truly turning our struggling website around. Muhammad’s level of cooperation and deep understanding went above and beyond. I will definitely use Muhammad and his team again!
★★★★★Technical SEO
Muhammad Fayyaz was great to work with on my website repairs. His professionalism and strategic thinking exceeded my expectations. Proactive communication and quick responsiveness made the process smooth and efficient. The report at the end was TopNotch—highly recommend and will definitely be working with him again soon!
★★★★★Technical SEO
I feel comfortable working long term with Muhammad. He found a lot of issues wrong with my site and suggested corrections beyond the scope of the original engagement. It helped me understand my website better, and I know what to look forward to in the future. Would work again!
★★★★★Technical SEO
Muhammad Fayyaz is a true asset in the SEO field! His WORK was filled with deep, innovative insights and meticulous attention to detail, all delivered in RECORD time. Plus, his quick responsiveness and great cooperation made the process seamless and enjoyable.
★★★★★Technical SEO
Muhammad Fayyaz delivered EXCEPTIONAL results in SEO with his outstanding work. Working with him was a breeze, thanks to his politeness, language fluency, and quick responsiveness. Every question was answered promptly, making the experience truly satisfying!
★★★★★Technical SEO
I had a bunch of errors on my website that somebody called up and told me they would fix. but I went on Fiverr and found this gig that solved the problem for about half the price the telemarketer was quoting.
★★★★★Technical SEO
Working with Muhammad Fayyaz was an exceptional experience! His professionalism and attention to detail in SEO EXCEEDED my expectations, and his cooperation truly went ABOVE and beyond. Highly recommend!
★★★★★Technical SEO
Muhummad is a great seller for google console fixes. You can not go wrong here. He takes his time explains everything he did and shows you. I will only go to him for my google console issue. AAAA+++++
★★★★★Technical SEO
I had few types of Google indexing issues. all solved. I hope my blog generates income so I can subscribe to his service and worry less about technical part
★★★★★Technical SEO
exceptional service and went above abd beyond to help us understand the issues we have on our website and ways to improve them. highly recommend!
★★★★★Technical SEO
He understood the issues, was thorough in taking care of our SEO errors and was communicative, going above and beyond expectations.
★★★★★Technical SEO
I would absolutely recommend Muhammad Fayyaz to businesses looking for someone dependable, communicative, and invested in delivering value. He is hardworking, respectful, and committed to client success. I appreciate the effort he put into building a solid foundation for the next stage of our growth.
★★★★★Technical SEO
I have been struggling with the same issues for years. I’ve been through countless developers, trying to solve my SEMrush errors and my complex laravel backend. Not only did he go above and beyond my expectations and fix the errors I contracted him for, but he also fixed a bunch of other stuff that…
★★★★★Technical SEO
I am very pleased with the work of the seller of expertly fixing errors on my blog to help improve indexing. Their work was efficient, thorough, and delivered according to schedule. I’m extremely satisfied with the results and highly recommend their services. I really appreciate the sellers attention to detail and expertise. Will use this seller again.
★★★★★Technical SEO
Goes above and beyond to help fix all your SEO errors. Highly recommended!
★★★★★Technical SEO
Muhammad is extremely knowledgeable, and very easy to work with. He provided a clear outline of what he could do to assist, worked quickly and then offered a comprehensive outline of what was completed and further recommendations. I’m already ready to book more services!
★★★★★Technical SEO
Working with Muhammad Fayyaz was an EXCELLENT experience! His strategic thinking and innovative ideas in SEO are unparalleled, and his attention to detail truly makes a difference. Coupled with proactive communication and timely delivery, collaborating with him was seamless and rewarding.
★★★★★Technical SEO
The process and results were excellent, highly professional, flexible and well worth it. The Muhammad and his colleagues were all fantastic and I would highly recommend his services.
★★★★★Technical SEO
Muhammad was polite, friendly and easy to work with. He provided updates and got the job done, I’m very satisfied with his work.
★★★★★Technical SEO
I had an absolutely amazing collaboration with Muhammad. He is very quick to respond, he was patient, and he went above and beyond to fix serious issues with the speed of my website, bringing it to the top level. I am very grateful.
★★★★★Technical SEO
This guy is definetly worth using to improve your SEO, he helped me to remove the comments that were in google search console. I would definetly use him again. My site is much faster now, compared to before
★★★★★Technical SEO
This seller was great. Did exactly what he said he was going to do to my website. Will definitely use again.
★★★★★Technical SEO
Was a pleasure to work with on our website maintenance needs. His attention to detail and thorough documentation exceeded my expectations, and he was incredibly cooperative and responsive throughout the project. Highly recommend! ++++++++
★★★★★Technical SEO
Muhammad Fayyaz was always polite and fluent in communication. Recommend!
★★★★★Technical SEO
Quickly addressed our issue. Would use again.
★★★★★Technical SEO
Managed to speed up the website from around the 20 score to 90. Very satisfied
★★★★★Technical SEO
Great work, delivered exactly what I needed and friendly communication.
★★★★★Technical SEO
Fantastic experience working with this Muhammad. He did an excellent job cleaning up our website, removing all malware issues, and making sure everything was secure and running smoothly again. Communication was great throughout the project, he worked quickly, and clearly knew exactly what he was doing…
★★★★★Technical SEO
Working with Muhammad Fayyaz on website maintenance was a breeze. His attention to detail and professionalism ensured a bug-free delivery, while his language fluency and deep understanding meant he consistently went above and beyond. Truly an exceptional experience!
★★★★★Technical SEO
@fayyazfayzi was exceptional in terms of the level of service and attention to detail , especially due to the complexity of the issue. Professional, polite and lightening fast to respond. They are definitely my go to with all things tech for my site from now on.
★★★★★Technical SEO
This seller has integrity! Makes sure we are always happy, goes the extra mile for us. He helped us with weekly maintenance for our 3 websites this time around.
★★★★★Technical SEO
It is always a pleasure to work with this team, they are very professional and knowledgeable about WordPress, SEO, website optimization, speed, and more.
★★★★★Technical SEO
Muhammad was easy to communicate with and patient with my questions. He knows what he is doing and able to communicate well. It was my first job with him and he was able to gain my trust. He fixed the problems and gave me a report regarding what he fixed. Thank you Muhammad.
★★★★★Technical SEO
Muhammad did an INCREDIBLE job! His code expertise, bug-free work, and attention to detail left me impressed. He was PROMPT, responsive, and went above and beyond the original agreement. I would work with him again in an instant!
★★★★★Website design & redesign
Great experience working with Muhammad and his team. They built out two squeeze pages, thank-you pages, MailerLite integration, and full GA4/GTM tracking with custom attribution — all implemented exactly as specified. Everything was tested and is now working perfectly end-to-end. Communication was clear…
★★★★★Website design & redesign
Had a great time working with Muhammed and his company. They were able to complete my pages just to my specifications even where required custom coding. They went against some of my goals and explained why when it came to speed and i was really happy with that. They make sure to stay professional at all times
★★★★★Website design & redesign
Muhammad Fayyaz delivered a great software and website migration service; his professionalism and remarkable attention to detail truly stood out. Working with him was a delight, as his language fluency, willingness to go above and beyond, and quick responsiveness made the project seamless. Highly recommend his services!
★★★★★Website design & redesign
Muhammad Fayyaz truly SHINES in website development! His work exceeded expectations with remarkable ATTENTION to details and code expertise. Collaborating with him was a breeze thanks to his language fluency and quick responsiveness, consistently going above and beyond. Many thanks.
★★★★★Website design & redesign
Muhammad was great and I would work with him again. I had him redo my website in Divi/Wordpress and he performed the work quickly and paid attention to the details I asked for. His documentation at the end of the project was really appreciated.
★★★★★Website design & redesign
Very happy with the results, I wasn’t clear what I wanted at first but I found some examples of what I was looking for, and got it. I’ve now got a website I can be proud of! I’ll be back to get some SEO work done with them
★★★★★Website design & redesign
Muhammad did everything I asked within a timely matter. Great communication. I am extremely satisfied with my website. Will be using him again for the next phase of development!
★★★★★Website design & redesign
We hired this Fiverr pro to build our new website for TIBBS Coaching, and they nailed it! Clean design, smooth functionality, and super responsive throughout. Highly recommend!
★★★★★Website design & redesign
Muhammad was the best Fiverr individual I have ever worked with. He went way above and beyond the norm to resolve all of the issues of our website. He’s ust the best.
★★★★★Website design & redesign
Very pleased with my experience working with Fayyaz. This is my second time booking him for services relating to my website design/upkeep.
★★★★★Website design & redesign
I appreciate the professionalism and the great work that was done on my website. I would definitely use again and recommend to others.
★★★★★Website design & redesign
A great website delivered quickly and with professionalism.
★★★★★Website design & redesign
The communication was top tier. All work was well documented and communicated effectively. The quality has been great, and any issues that arose during migration were taken care of swiftly without having to pause work.
★★★★★Website design & redesign
Muhammad Fayyaz is an exceptional website developer who not only exceeded expectations but demonstrated outstanding attention to detail and code expertise. Collaborating with him was a breeze as he went ABOVE and beyond, delivering work with remarkable speed and a deep understanding of the project. Highly RECOMMENDED!
★★★★★Website design & redesign
This is my third time working with this seller. He certainly knows his stuff! I thank you again my friend and look forward to working together again in the future. I highly recommend his services.
★★★★★Website design & redesign
Muhammad has been fantastic. He is patient, polite, flexible, and incredibly knowledgeable. I will continue working with Muhammad as he will be fundamental in the growth of my travel business.
★★★★★Website design & redesign
I had a fantastic experience working with Muhammad Fayyaz, He is were professional, communicative, and delivered high-quality work ahead of schedule. Their attention to detail and commitment to my project’s vision were truly impressive. I would highly recommend them to anyone looking for wordpress…
★★★★★Website design & redesign
Great work as always, will continue to work with Fayyaz for all of my future website needs
★★★★★Jewelry SEO
Great work by the team again .It’s really appreciated all the hard work and the improved rankings .So l would definitely recommend to anybody to get work done by them . particular thanks to the team that worked on the website design .again thank you for your patience and understanding.
★★★★★Jewelry SEO
Muhammad is awesome. He is trustworthy and really cares about your business and wants it to succeed. He implemented quite a few changes to my site for aesthetic and SEO purposes in the first month, and will continue into month two. I will be using his services again. Highly recommend!
★★★★★Jewelry SEO
Muhammad Fayyaz delivered OUTSTANDING work that exceeded expectations with innovative ideas and top-notch professionalism in SEO! His proactive communication, politeness, and quick responses made working with him an absolute pleasure. Highly recommended!
★★★★★Jewelry SEO
Muhammad Fayyaz delivered exceptional SEO work with impressive strategic thinking and innovation. His quick responsiveness and language fluency made him a PLEASURE to work with. Polite and professional throughout—highly recommended!
★★★★★Jewelry SEO
Mohammed was very thorough and directed with what needed to be done on my website and he walked me through the process. As well as gave me realistic expectations he is very trusted and I appreciate working with them.
★★★★★Jewelry SEO
Muhammad Fayyaz did an AMAZING job with my SEO project. His strategic thinking and attention to detail really stood out. Plus, his proactive communication and quick responsiveness made the collaboration a breeze .
★★★★★Jewelry SEO
Muhammad and his team are an exceptionally talented team. The kindness, professionalism, flexibility, ability to deliver what they say they will and even random requests , above and beyond attitude is fantastic! I am already working with them on another project and will continue to do so. They are a great team and I wouldn’t hesitate to hire them.
★★★★★Jewelry SEO
really knowledgable in this SEO space highly recomended.
★★★★★Jewelry SEO
Absolutely outstanding experience! With over 15 years of experience in web development and creating websites, I can confidently say that Muhammad and his team are among the most professional I’ve ever worked with. Their level of professionalism, responsiveness, and ability to truly understand…
★★★★★Jewelry SEO
Helped me through the things I couldn’t understand and got all complete, even when I thought I wouldn’t be able to provide all info!
★★★★★Jewelry SEO
Working with Fayyaz has been such a pleasure! I can’t recommend him enough!
★★★★★Jewelry SEO audit
Really great work fixed my semrush issues and went above and beyond. Really quick delivery and can see results straight away with increased sales. I was given a really great audit report aswell that highlights other work that can be done to improve it even further
★★★★★Jewelry SEO audit
Muhammad delivered an outstanding and highly professional SEO audit. The report was detailed, actionable, and clearly based on deep technical knowledge. He went above and beyond with valuable insights, and his communication throughout was excellent. I highly recommend his services to anyone serious about…
★★★★★Google Ads & Shopping
what a legend and guru ! No fuss and straight into fixing up our google ads that were decline due to technical issues.
★★★★★Google Ads & Shopping
Very experienced team with amazing support. My website has started improving after our first month. The SEO has started improving, the ads are getting results, and the technical errors have drastically improved. I am hopeful based on the work I have seen so far. I highly recommend Muhammad Fayyaz.
On camera
Clients on camera, in their own words
Business owners we have worked with for years, talking about what changed after the work shipped. Their stores sell flooring, natural health products and web services. The SEO, development and tracking behind their results is the same work we bring to jewelry businesses.
Search has changed
Jewelry buyers check Google, Maps and AI answers before they call
A buyer might ask ChatGPT which lab-grown brands are reputable, check the map pack for a showroom nearby, then search your store name with “reviews”. We build visibility across that whole path and start where buying intent is strongest.
Google Search
AI Overviews
ChatGPT
Gemini
Claude
Perplexity
Google Maps
YouTube
The AI assistants buyers now ask before they shortlist a jeweler
Google Search
Collections, products and buying guides that rank for the searches typed just before a purchase.
Google Maps
A Business Profile, reviews and location pages that put your showroom in the map pack.
AI answers
Consistent entity data, schema and answer-first pages that AI Overviews, ChatGPT and Perplexity can cite.
Local SEO for jewelry stores
Win the map pack for the searches that walk through your door
For a showroom, “engagement rings near me” is worth more than any page-one blog ranking. Google weighs relevance, distance and prominence in local results. Your address is fixed, so we build the other two.
- Primary and secondary Business Profile categories matched to what you sell, with services and products listed
- A review request process your staff will use, and owner replies that mention the piece and the occasion
- One location page per store with staff, brands carried, parking and appointment booking. No city-swap doorway pages.
- Calls, direction requests and appointment bookings tracked as conversions, by location
| Location | Business profile | Location page | Call tracking | Bookings |
|---|---|---|---|---|
| Downtown showroom | Yes | Yes | Yes | Yes |
| Uptown boutique | Yes | Yes | Yes | Yes |
| Mall location | Yes | Yes | Yes | Yes |
Multi-store jewelers
Every showroom measured on its own
Each store gets its own Business Profile, its own location page and its own call tracking number, so you can see which showroom the map pack fills and which one needs work.
- Location pages carry what differs: opening hours, staff, designers stocked and on-site services such as sizing, repairs and appraisals
- Shared content stays on brand pages, so locations never compete with each other
- Calls, direction requests and bookings reported by store and by source
Where can I buy a certified lab-grown engagement ring online?
For a certified lab-grown engagement ring online, look for IGI or GIA reports on every stone, free resizing and a clear return window. Your Store lists the certificate on each product page, offers ovals and rounds from 1 to 3 carats in 14k and 18k gold, and has a 30-day return policy.1
AI search (GEO and AEO)
Get named when buyers ask AI where to buy
AI Overviews, ChatGPT and Perplexity answer jewelry questions before anyone clicks. They cite brands they can identify with certainty and pages that answer in the first lines. Nobody controls a citation. You can make your brand the easiest one to cite.
- Identical business name, address, phone and founding details across your site, Business Profile and directories
- Organization, Product and LocalBusiness schema that matches what the page shows
- Collection intros and buying guides that answer the question in their first two sentences
- AI assistant referrals reported as their own channel in GA4, so you can see whether they convert
Platforms
Jewelry SEO on the platform you already run
Shopify handles, WooCommerce attribute archives and Webflow CMS collections each create SEO problems of their own. We work inside your platform’s limits and never make a migration a condition of starting.
Headless / custom
Jewelry SEO by segment
The plan changes with what you sell
A bridal showroom, a lab-grown brand on Shopify and a loose-diamond wholesaler share almost no keywords. Each one starts from a different page and measures a different conversion.
Bridal & engagement
Appointment-led sales with proposal-season peaks.
- Ring collections that aren’t ranking before proposal season miss the peak entirely.
- engagement rings near me
- oval engagement ring
Lab-grown diamonds
New vocabulary and heavy comparison searching.
- Five phrasings of lab grown spread across five pages that compete with each other.
- lab grown diamond rings
- lab created diamonds
Diamond jewelry
Certification decides the click.
- Product pages bury the GIA or IGI report the buyer came to see.
- diamond tennis bracelet
- diamond stud earrings
Gold jewelry
Karat, weight and chain-style searches.
- Karat and chain-style filters index thousands of thin URLs.
- 14k gold rope chain
- solid gold hoop earrings
Custom jewelry
You sell a process, not a SKU.
- No page explains how a commission works, so inquiries never start.
- custom engagement rings
- custom jewelry designer near me
Wholesale jewelry
Trade buyers and long buying cycles.
- Retail shoppers fill the trade inquiry form and distort the reporting.
- wholesale lab grown diamonds
- loose diamond supplier
How we start
From audit to a measured first quarter
Four stages. Each one ends with a document you can hold against the work, starting with a free jewelry SEO audit.
01
Week 1
Audit
We crawl the site, read Search Console and GA4, and inspect your collections, products, local listing and tracking.
- Indexing, canonical and speed checks
- Collection and product page review
- Tracking gaps across calls, forms and orders
You get
A prioritized issue sheet with your own URLs
Your part
Read-only access to Search Console and GA4
02
Week 2
90-day plan
Fixes ranked by revenue exposure, with one target query per page so no two pages compete.
- Keyword-to-page map
- Tracking plan with named events
- Content and link schedule
You get
A written 90-day plan and scope
Your part
One call to agree the goal: orders, appointments or trade accounts
03
Weeks 2 to 12
Implementation
Tracking goes in first. Collection rebuilds, technical fixes, schema, Business Profile work and links follow in the order the plan sets.
- GA4 and GTM events tested before use
- Collection and product rewrites
- Change log linking every edit
You get
A monthly change log
Your part
Approve copy on key collections and answer product questions
04
Ongoing
Measure and compound
Each month we report conversions by channel and landing page, then move effort toward what produced sales.
- Looker Studio dashboard
- Monthly report and review call
- Next quarter’s priorities
You get
A live dashboard and monthly report
Your part
Mark which leads became sales, for revenue by channel
No obligation. Response within 2 hours.
Who does the work
Named leads and in-house specialists
Muhammad Fayyaz sets strategy. Muhammad Sufyan heads AI search, Muhammad Arslan technical and paid search, Mehmood Yousuf web development and Reema Maqsood content, with 35+ in-house specialists behind them. Nothing goes to freelancers.
Muhammad Fayyaz
Founder & Growth Lead
Muhammad Sufyan
AI Search Head
Muhammad Arslan
Technical & Paid Search Head
Mehmood Yousuf
Web Development Head
Shahzaib Hassan
CMS Delivery Head
Reema Maqsood
Content Lead, Account Manager
Irfa Chaudhary
Off-Page SEO Lead
Abid Badar
Junior Lead, Account Manager
Falak Sher
Multimedia Head
35+specialists in SEO, content, development, Ads and analytics
Guides
Field notes for jewelry marketers
Ecommerce SEO
How to set up a Shopify jewelry store so it can rank: theme choice, collection plan, handles, product data, filters, apps, image speed, Markets and Merchant Center, in
Ecommerce SEO
Shopify creates several URLs for every ring, chain and collection you add. On a jewelry catalog that multiplies fast. This guide covers the indexing problems we fix on
Google Ads
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FAQ
Jewelry SEO questions owners ask us
What is jewelry SEO?
Jewelry SEO is the work of getting a jewelry business’s collection pages, product pages and store listings to rank for the searches buyers make, then turning that traffic into calls, appointments and orders. It covers category architecture, product copy, technical SEO, local search, links, schema and the tracking that ties each sale to its source.
How long does jewelry SEO take to show results?
In jewelry SEO, technical fixes and rebuilt collection pages usually move impressions and average position within the first reporting periods. Competitive terms such as engagement rings take several months to reach the top three, and clicks follow positions. Beverly Diamonds went from 107K to 355K impressions in one 28-day comparison, with most new rankings in positions 10 to 20 at the time.
What does the audit include?
A review of indexing, canonicals, speed, collection and product pages, your Google Business Profile and your tracking setup. You get a prioritized issue sheet with your own URLs and a walkthrough call. See what the audit covers.
How much does jewelry SEO cost?
Jewelry SEO pricing depends on catalog size, platform, competition and how much content and link work the plan needs. We quote after the audit, once the scope is clear. Our jewelry SEO cost guide explains each factor.
Do you work with showroom jewelers that don't sell online?
Yes. For a showroom the priority is usually local SEO: Business Profile, reviews, a strong location page, and call and appointment tracking so you can see which searches fill the store.
Which platforms do you work on?
Mostly Shopify and WooCommerce on WordPress, plus Webflow, Wix, Squarespace and custom builds. We work within your platform rather than asking you to migrate.
Should we run Google Ads while SEO builds?
Often, yes. Tightly controlled Search campaigns cover terms you don’t rank for yet, and their conversion data tells us which collection pages to rebuild first. See Google Ads for jewelers.
Can you guarantee first-page rankings?
No. Google’s own guidance warns against anyone who guarantees rankings. We commit to a written plan, the work done as scoped and reporting that shows exactly what moved.
Who owns the accounts and content?
You do. Search Console, GA4, Tag Manager, Google Ads, Merchant Center and every page we write stay under your business, with us added as users.
Do you only work with jewelry businesses?
Yes. Jewelers, jewelry brands, lab-grown and diamond specialists, custom jewelers, wholesalers and manufacturers. The team behind the practice has delivered 3,100+ SEO, ecommerce and web projects since 2015, and the jewelry practice applies that experience to one industry.
Talk it through with a specialist
Thirty minutes about your store, your catalog and your numbers.
Jewelry SEO audit
See exactly what’s holding your collections back
We review your collections, products, technical health, Business Profile and tracking, then send fixes ordered by revenue impact. The issue sheet is yours to use whether or not you hire us.
- Collection and product page review
- Indexing, speed and schema checks
- Tracking gaps across calls, forms and orders
Request your free jewelry SEO audit
Takes under a minute. Response within 2 hours.
Response within 2 hours · No obligation
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Ready when you are
Find out what is holding your jewelry store back
Book a 30-minute call or request the free jewelry SEO audit. You get a ranked list of fixes for your collections, products, Business Profile and tracking, whether or not you hire us.
+1 (737) 307-5988Response within 2 hours