Jewelry SEO Keywords: How to Find and Map Them

Volume is the wrong place to start. The jewelry SEO keywords that pay match a product you stock, a margin worth the effort and a page you can make the best answer on page one. Stores that chase the biggest numbers in a keyword tool end up ranking for people who were never going to buy what they sell, and the collections that should carry revenue stay invisible.

This guide gives you the method we use to build keyword maps for jewelers as part of our jewelry SEO services. By the end you’ll be able to decide which terms belong on collections and which belong in guides, which ones to drop, and which single page on your site should own each search.

The Beverly Diamonds data shows the gap. In our February 2026 report, “lab produced diamonds rings” carried 22,200 US monthly searches, and the store went from outside the top 100 to position 83. Useful, but position 83 sends almost nobody. In the same report, “diamond bracelets for women” (2,900 searches a month) went from outside the top 100 to position 16, and “real diamond rings” (4,400) moved from 60 to 18. The smaller terms were the ones close to traffic. The same pattern shows up on almost every jewelry site we work on, which is why this guide spends more time on intent and mapping than on lists. The sections below cover how to judge a keyword, how jewelry queries group by category, how buying intent differs from research intent, which keyword sets suit which kind of store, and how to give every important keyword exactly one home.

What makes a jewelry keyword valuable

Search volume is the least important number on the screen. It tells you how many people type a phrase each month, nothing about whether they’d buy from you. We judge jewelry keywords on four things, roughly in this order.

Intent

Is the person ready to buy, comparing, or learning? “Oval lab grown engagement ring 2 carat” is someone with a short list in their head. “What is a lab grown diamond” is someone at the start of a journey that may take months. Both have value, but they belong on different pages and they convert at very different rates. A collection page that targets a research query will struggle to rank, because Google tends to show guides and explainers for that kind of search, not product grids.

Product match

Does your catalog answer the query? This sounds obvious until you see how many stores target “moissanite engagement rings” with four moissanite styles in stock, or “platinum wedding bands” when the collection is mostly 14k white gold. Google compares your page against stores with deep, filterable assortments. If your collection is thin, you’ll either fail to rank or rank and disappoint the visitor, who then bounces back to the results. Sometimes the right move is to expand the collection before chasing the keyword.

Margin and order value

A keyword that brings tennis necklace buyers is worth more to most stores than one that brings buyers of a low-priced stud. That doesn’t mean you ignore lower-value categories, since they bring first-time customers who come back for bigger purchases. It means you rank your effort. When we built the 40-keyword target set for Saints Gold at onboarding in 2026, the shortlist leaned toward the categories that matter commercially to a solid gold and diamond store, not toward the biggest volumes in the export.

Local versus national

A store with one location in a mid-sized city competes for “engagement rings near me” and “jewelry store [city]” in a small arena where the Google Business Profile does much of the work. An online brand competes nationally against marketplaces, big retailers and every other direct-to-consumer label. Those are different games. Local stores can win queries that would be impossible nationally; online brands can win long-tail product queries that local stores never target. Know which game you’re in before you build the list.

Keyword groups by jewelry category

Jewelry keywords cluster tightly by category, and each category has its own set of modifiers that buyers use. Once you see the pattern, you can predict most of the query variations before you open a tool. Below are the groups we map for nearly every jewelry client, with the kinds of patterns that appear in each.

Engagement rings

The largest and most competitive group for most stores. Head terms like “engagement rings” are dominated by national retailers, so the realistic wins sit in the modifiers: shape (“oval engagement rings”, “emerald cut engagement ring”), setting (“halo engagement ring”, “solitaire engagement ring”, “hidden halo”), metal (“yellow gold engagement ring”, “platinum engagement rings”), carat (“2 carat engagement ring”), diamond type (“lab grown engagement ring”, “moissanite engagement rings”) and audience phrasing (“diamond women engagement rings”, which carried 2,400 US monthly searches in the Beverly Diamonds report and moved from 76 to 21).

Carat is a modifier people underestimate. For Beverly Diamonds we built three carat sub-collections (1, 2 and 3 carat diamond engagement rings) because each one had its own search demand and its own buyer. Someone typing “3 carat engagement ring” has a budget and a size in mind. A generic engagement ring page doesn’t answer that as well as a page built for it.

Wedding bands

Split this group by audience before anything else: women’s wedding bands, men’s wedding bands, and matching sets. Then by style (eternity band, stackable, curved, comfort fit) and metal. “Moissanite wedding sets” is a good example of a narrow, high-intent phrase; it moved from 21 to 15 in the Beverly Diamonds February 2026 report. Buyers here often know exactly what they want, so collection pages with clean filters convert well.

Lab-grown diamonds

Lab-grown queries come in more phrasings than any other jewelry category. You’ll see the category phrased several ways (“lab grown diamonds”, “lab created diamonds”, “lab produced diamonds rings”, “man made diamonds”), and each phrasing can carry its own volume. “Lab produced diamonds rings” alone showed 22,200 US monthly searches in our Beverly Diamonds research. Don’t build a separate page for every synonym; pick the dominant phrasing for the page, and use the variants naturally in copy and headings. Then layer the usual modifiers on top: lab grown engagement rings, lab grown tennis bracelets, lab grown studs, and so on. Our notes on lab-grown diamond businesses cover how this category behaves differently from natural diamonds.

Diamonds and diamond jewelry

The broad diamond group covers rings, necklaces, bracelets and earrings, often with a trust modifier attached: “real diamond rings” (4,400 a month in our research) is a buyer saying “I don’t want a simulant”. “Natural diamond” is increasingly used as a contrast term to lab-grown. Audience modifiers matter a lot here too: “diamond necklace for women” carried 12,100 US monthly searches in our Gem Jewelers Co. research, and “diamond bracelets for women” 2,900.

Gold by karat

Gold buyers search with numbers. “14k gold chain”, “18k gold ring”, “10k gold earrings”, “solid gold”, “gold filled” and “gold vermeil” are all distinct intents, and some of them are actively hostile to each other. A shopper who types “solid gold hoop earrings” doesn’t want plated pieces. If you sell solid gold only, say so on the page and target the “solid” phrasing deliberately. Chain types (rope, Cuban, figaro, box, paperclip) and widths are their own sub-groups, and men’s gold chains behave differently from women’s.

Necklaces and tennis jewelry

Tennis necklaces and tennis bracelets are a high-value niche with steady demand. “Tennis necklace diamond” carried 3,600 US monthly searches in our Gem Jewelers Co. research and moved from 53 to 33 in the first week of work in 2024. Modifiers include carat weight, metal, lab-grown versus natural, and length. Pendant necklaces split by motif (initial, heart, cross, solitaire), and “diamond necklace for women” is the broad term that sits above them.

Earrings

Earring searches split by style (studs, hoops, huggies, drops, climbers), stone, metal and size. “Diamond stud earrings” with a carat weight attached is a strong buying query. Hoops split by width and diameter. Many stores have one “earrings” collection and miss every style term, which is a quick win if the assortment supports it.

Custom jewelry

“Custom engagement rings”, “custom jewelry near me”, “custom name necklace” and “design your own ring” are very different things. Some are local service queries where the buyer wants an appointment with a bench jeweler; others are product queries for personalized items shipped from an online store. Custom is where local jewelers can beat national brands, because the buyer wants to sit down with someone.

Gemstone and birthstone

Gemstone queries are named by stone (“sapphire engagement ring”, “emerald necklace”, “ruby earrings”) and often by color (“blue sapphire” versus “pink sapphire”). Birthstone queries spike around the relevant month and around Mother’s Day, when “birthstone necklace for mom” style phrasing appears. These pages work best when they combine product with a little education: what the stone is, how it wears, how it compares on hardness.

Men’s jewelry

Men’s searches are their own world: men’s wedding bands (tungsten, titanium, gold, platinum), men’s chains, men’s rings, men’s bracelets. The vocabulary is different, the price expectations are different, and the images that convert are different. If you sell men’s pieces, give them their own collections and keyword targets rather than mixing them into women’s pages.

Modifiers that cut across every category

Almost every category above multiplies by the same handful of modifiers. Knowing them lets you sketch the long tail before you open any tool:

• Shape: round, oval, emerald, cushion, pear, princess, marquise, radiant.
• Metal and karat: 10k, 14k, 18k, yellow, white, rose gold, platinum, sterling silver.
• Carat and size: 1 carat, 2 carat, 3 carat, 5mm, 18 inch, thin, chunky.
• Style: halo, solitaire, three stone, eternity, vintage, minimalist, bezel.
• Stone type: natural diamond, lab grown, moissanite, sapphire, birthstone.
• Audience: for women, for men, for her, for mom, for couples.
• Price: under a stated amount, affordable, cheap, luxury.
• Location: near me, in [city], [neighborhood] jeweler.

Price modifiers deserve a warning. “Cheap engagement rings” brings visitors with a fixed low budget. If your average ring is well above that, ranking for the phrase will bring traffic and very few sales. “Affordable” is softer and often fine. Only target price phrasing that matches what you sell.

Buying intent versus research intent

Every jewelry keyword sits somewhere on a line between “I’m learning” and “I’m buying”. Where it sits decides what kind of page should target it. The table below shows how we classify common jewelry query patterns.

Two practical rules come out of that table. First, don’t try to rank a collection page for a “vs” or “what is” query; you’ll lose to guides, and you’ll clutter the collection with copy nobody reads. Second, don’t write a blog post for a buying query just because the collection feels hard to optimize. If Google shows product grids for “emerald cut engagement rings”, a blog post called “Our favorite emerald cut rings” is fighting the format of the results page.

The middle ground matters most

The queries in the middle, like “best engagement ring settings for active lifestyles” or “is 14k or 18k gold better for a ring”, are where trust is built. These people haven’t chosen a store yet. A clear guide that ends with a direct path to the relevant collection often does more for sales over a year than another collection page tweak. When we started work for Gem Jewelers Co. in 2024, the first two posts were on the best gems for an engagement ring and on promise rings versus engagement rings: both middle-of-journey topics with obvious paths into product.

Keyword sets by store type

The same category can need a completely different keyword strategy depending on how you sell. Here’s how we approach the four most common jewelry business models.

Local jeweler with one or more stores

Your strongest keywords are local and service-led: “jewelry store near me”, “engagement rings [city]”, “custom jewelry [city]”, “jewelry repair near me”, “ring resizing [city]”, “watch battery replacement”, “appraisal”. Those queries trigger the local map pack, which runs largely on your Google Business Profile, reviews, proximity and the relevance of your site. Pair that with a small set of product categories you’re known for, like bridal or custom, and build location or service pages that carry local substance (your bench jeweler, your appointment process, directions, parking). Don’t create twenty thin city pages with the town name swapped; Google treats those as doorway pages and buyers can tell.

Online jewelry brand

You compete nationally, so head terms are mostly out of reach early. Your keywords are the long tail of your catalog: style plus metal plus stone plus shape. Every collection and sub-collection should own a cluster. This is where collection page SEO does most of the work, and why our ecommerce SEO for jewelry work starts with the collection tree rather than the blog. For Beverly Diamonds, 23 collection pages were optimized and live by the February 2026 report, and the keyword gains in that report were collection-level terms like “diamond bracelets for women” and “real diamond rings”.

Lab-grown specialist

Lab-grown sellers have a vocabulary problem and an opportunity. Buyers use several phrasings for the same thing, and many still search with comparison and trust questions (“are lab grown diamonds real”, “do lab diamonds test as real”, “lab grown vs moissanite”). Own one phrasing per collection, build guides for the comparison and trust questions, and link them tightly. Certification terms (IGI, GIA grading of lab-grown stones) show up in queries too; if your stones carry reports, say so and use the terms naturally.

Wholesaler or trade supplier

Wholesale keywords are low in volume and high in value: “wholesale diamond jewelry”, “lab grown diamond wholesale”, “loose lab grown diamonds wholesale”, “jewelry manufacturer [region]”, “private label jewelry”. The buyer is a retailer or designer, so the page needs minimums, lead times, trade account steps and contact options, not a consumer product grid. A wholesaler that also sells retail (as Karaters does in Los Angeles) should keep trade and consumer pages clearly separated so each targets its own audience.

How to map one primary keyword per page

A keyword map is a simple table: each important page on your site gets one primary keyword, a few secondary terms, a stated search intent, and a note on how it links to other pages. It sounds like admin. It’s the single most useful SEO document a jewelry store can own, because it stops you from accidentally building three pages that compete for the same search.

Why one primary keyword per page

When two of your pages target the same query, Google has to pick one, and it often swaps between them week to week. Neither builds steady authority. This is called keyword cannibalization, and jewelry sites are especially prone to it because the same products sit in many collections. Your “oval engagement rings” collection, your “lab grown engagement rings” collection, a blog post on oval rings, and a filter URL for shape=oval can all end up chasing the same phrase.

One primary keyword per page doesn’t mean the page only ranks for one term. A good collection page will rank for dozens of variations. It means you’ve decided which page should be the answer for that core query, and every other page links to it rather than competing with it.

A sample keyword map

Below is a sample mapping for a fictional example store, “Example Fine Jewelry”, an online brand selling natural and lab-grown diamond jewelry in 14k and 18k gold. It’s illustrative only, not a client.

Look at what’s missing. There’s no separate page for “lab produced diamond rings” or “man made diamond engagement rings”; those are variants handled on the lab-grown collection. There’s no blog post targeting “oval engagement rings”; the collection owns that. And there’s no page for “cheap engagement rings”, because the example store doesn’t sell at that price point.

Mapping steps we follow

1. 01

   Step 1

   Export what you already rank for

   Pull queries and pages from Google Search Console for the last 3–6 months. This shows which pages Google already associates with which terms, and where two pages are splitting impressions for the same query.

2. 02

   Step 2

   List your collection tree

   Write down every collection and sub-collection you have or could build from current stock. The keyword map should follow your current assortment, not a wish list.

3. 03

   Step 3

   Assign one primary keyword per page

   For each page, pick the query that best matches its products and intent. Check the results page to confirm Google shows the same page type for that query.

4. 04

   Step 4

   Flag gaps and conflicts

   Gaps are keywords with demand and stock but no page. Conflicts are queries where two of your pages compete. Fix conflicts by consolidating, retargeting or canonicalizing.

5. 05

   Step 5

   Plan internal links

   Note which guides should link to which collections, and which collections link to each other (for example, oval engagement rings to oval wedding bands).

Handling filters and sub-collections

The question we get most often: should “oval lab grown engagement rings in yellow gold” be its own page, or a filter on a page? Our rule is simple. If a combination has meaningful search demand and enough products to make a good page, make it a proper sub-collection with its own copy, title and URL. If it doesn’t, keep it as a filter and stop search engines from indexing the filtered URL. Google Search Central’s documentation on faceted navigation covers why uncontrolled filter URLs waste crawling. Most jewelry stores index thousands of filter URLs they should block, and those URLs quietly compete with the real collections. Our guide to jewelry collection page SEO goes deeper on which combinations deserve a page.

Tools and data sources

No single tool gives you the full picture. We use three types of source together, and we treat every volume number as an estimate.

Google Search Console

This is your own first-party data from Google: the actual queries your pages appeared for, impressions, clicks, average position and click-through rate. It only shows queries where you already appear, so it won’t reveal what you’re missing entirely, but it’s the best source for finding near-misses (terms where you sit in positions 8–20 and a page improvement could move you up) and for spotting cannibalization (two URLs both getting impressions for one query). Search Console keeps 16 months of performance data, so export regularly if you want longer history.

It’s also where accurate reporting starts. Beverly Diamonds’ impressions went from 107K to 355K in the 28-day comparison in our February 2026 report, and average position improved from 15.5 to 8.1, but clicks moved only from 767 to 780. That’s not a failure. New rankings tend to land on page two first, where impressions grow and clicks don’t, and AI Overviews take some clicks on informational queries. Search Console shows you that shape; a volume tool can’t.

Google Keyword Planner

Keyword Planner lives inside Google Ads and is free to use. Its strength is suggestion breadth and its connection to paid search; if you run or plan to run Google Ads for your jewelry store, it also shows rough bid ranges. Its weakness is precision: accounts with low or no ad spend often see broad volume ranges rather than specific numbers, and it groups close variants together. Use it for ideas and rough sizing, not for decisions between two similar phrases.

Semrush and Ahrefs

Paid tools estimate volume from clickstream and other data, show keyword difficulty, and let you see which keywords competitors rank for. That competitor view is the most useful part for jewelry stores: put a direct competitor’s collection URL into the tool and you’ll see the query cluster it ranks for. The US figures in this guide come from Semrush US data gathered in 2026, for example “jewelry seo” at 880 monthly searches, “seo for jewelers” at 390 and “jewelry marketing agency” at 320 (the British spelling of “jewelry seo” showed 480 US searches on its own, which says something about how spelling variants behave).

Volumes will disagree

Expect Semrush, Ahrefs and Keyword Planner to show different numbers for the same keyword, sometimes very different. They use different data and different methods. We’ve seen the same jewelry phrase reported at noticeably different volumes in two views of the same tool on different dates. Don’t argue over which number is “true”. Use one tool consistently for comparisons, record the source and date beside every volume in your map, and trust Search Console impressions once you start ranking.

Long-tail and question keywords for content

Long-tail keywords are longer, more specific phrases with lower individual volume. In jewelry, they’re often the most valuable searches you can win, because specificity usually means intent. “14k yellow gold oval halo engagement ring” is a long-tail term, and so is “can you resize an eternity band”.

There are two kinds, and they need different homes. Product long-tail (style plus metal plus stone) belongs on collections and sub-collections. Question long-tail belongs in guides, FAQ sections and occasionally product pages.

Where to find question keywords

Search Console’s query report filtered for words like “how”, “what”, “can”, “does”, “vs” and “best” shows the questions you already appear for. Google’s “People also ask” boxes and related searches give more. Your own customers are the richest source: the questions people ask in your store, in chat, by email and on calls are almost always searched too. A bench jeweler’s list of “things customers ask every week” is a content plan.

Typical jewelry question clusters include:

• Lab-grown versus natural (are they real, do they test as diamonds, do they hold value).
• Metals (14k vs 18k durability, white gold plating, platinum versus white gold, gold allergies).
• Sizing (how to find ring size secretly, can rings be resized, eternity band sizing).
• Care (cleaning, storage, insurance, appraisals).
• Buying decisions (how much to spend, what shape looks bigger, best setting for an active job).

Turn questions into paths to collections

A question guide only earns its keep if it moves readers toward a purchase. Each one should link to the collection that answers the follow-up need. A guide on “what diamond shape looks biggest” should link to oval, pear and marquise collections. A guide on “14k vs 18k” should link to engagement rings filtered or split by karat. The internal link is the bridge from research intent to buying intent. Our practical guide to marketing a jewelry business covers how that content fits alongside email and ads.

AI search and how jewelry queries are changing

Search behavior is shifting in two ways that affect jewelry keyword research.

First, queries are getting longer and more conversational. People type, and speak, full questions: “what’s a good engagement ring for someone who works with their hands” rather than “durable engagement ring”. AI assistants and Google’s AI Overviews encourage that. The practical effect is that the long tail grows longer, and pages that answer specific scenarios clearly get more chances to appear.

Second, AI answers absorb some clicks, particularly on informational queries. A buyer asking “how much does a 1 carat lab diamond cost” may get a summary before they see any links. That’s one reason Beverly Diamonds’ impressions grew much faster than clicks. It doesn’t make content pointless, but it changes what success looks like for research content: being cited or referenced in the answer, and being the obvious next click when the buyer moves from “learning” to “shopping”.

What to do about it

Keep buying-intent pages strong, since AI summaries have had less effect on searches where people want to see and choose products. Write research content with clear, direct answers near the top of each section, so both readers and machines can pull them out. Use consistent names for your products, categories and business everywhere. Add structured data that matches what’s visible on the page. And watch Search Console for queries that rise in impressions but not clicks; they tell you where answers are being given on the results page itself.

A counter-argument worth taking seriously

Some people argue keyword research is dead because AI understands meaning, not strings. Part of that is right. Google has matched synonyms and intent for years, and you don’t need a page per phrasing. But buyers still describe what they want in specific words (“oval”, “14k”, “lab grown”, “2 carat”), and those words still map to specific collections and filters. Keyword research has become less about exact strings and more about understanding the vocabulary of your buyers. That’s still keyword research. It just rewards stores that know their products and customers, which is good news for jewelers.

Common jewelry keyword mistakes

These are the mistakes we see most often when we audit jewelry sites. Most are easy to fix once you can see them.

Targeting head terms you can’t win

“Engagement rings” and “diamond necklace” are dominated by large national retailers and marketplaces. A young store targeting them as its main goal will spend a year and see little movement. Win the specific modifiers first, build authority, then work toward broader terms.

One “jewelry” page for everything

Stores with a single “rings” or “necklaces” collection miss every style, metal and stone variation buyers search for. If you stock 40 tennis necklaces, they deserve their own collection rather than being buried in “necklaces”.

Building pages for every synonym

The opposite mistake. “Lab grown”, “lab created” and “lab made” engagement rings rarely need three pages. One strong page that uses the variants naturally usually outperforms three thin ones.

Ignoring Search Console

We regularly see stores paying for keyword tools while never opening the free data from Google that shows what they already rank for. The fastest wins are often terms sitting in positions 8–20 on pages that need better titles, copy or internal links.

Copying a competitor’s keyword list

A competitor’s rankings show what’s possible, not what’s right for you. If their assortment, price point or business model differs, their list will lead you astray.

Writing for the tool, not the buyer

Repeating “diamond engagement rings” ten times in a collection description doesn’t help. Write copy that answers what a buyer wants to know (metals offered, certification, sizing, shipping, returns, how to book a consultation) and use the keyword where it reads naturally: title, H1, intro and a heading or two.

No dates or sources on volumes

Keyword maps without dates and sources become impossible to maintain. Note “Semrush US, 2026” or “Search Console, last 3 months” beside every number.

Never revisiting the map

Assortments change, seasons change, and new phrasings appear. Proposal season (late November to February), Valentine’s Day, Mother’s Day and the December holidays shift demand every year. Review your map at least quarterly, and check new collections against it before they launch.

• Every important page has one primary keyword written down.
• No two pages share the same primary keyword.
• Each primary keyword matches the page type Google shows for it.
• Filter URLs that don’t deserve indexing are blocked or canonicalized.
• Every research guide links to at least one relevant collection.
• Every volume in the map has a source and a date.
• Search Console near-misses (positions 8–20) are reviewed monthly.

Putting it into practice

If you take one thing from this guide, make it the keyword map. Start with what you sell, not with what the tool says is popular. Pull Search Console data, list your collections, give each one a primary keyword that matches its products and the page type Google shows, then fill the gaps with sub-collections and guides that link back to the pages that sell.

Nobody can promise rankings. What a good map does is make every page on your site pull in one direction, so the work you put into copy, links and technical fixes adds up instead of splitting between competing pages. If you’d like to see results from this kind of work, the Beverly Diamonds case study and the Gem Jewelers Co. case study show what changed and when. And if budget is the open question, our guide to what jewelry SEO costs explains the factors behind a proposal.

The best keywords match products you sell, signal buying intent, and fit a page you can make the strongest answer for that search. For most stores that means category terms with modifiers (shape, metal, karat, stone, carat) rather than broad head terms like “engagement rings”.

Local stores should add “near me”, city and service terms. Online brands should focus on the long tail of their catalog.

One primary keyword and a handful of close secondary terms. A strong collection page will still rank for dozens of variations, but you should decide which core query it owns so no other page on your site competes for it.

Use Google Search Console for what you already rank for, then one paid tool (Semrush or Ahrefs) for competitor research and volume estimates. Keyword Planner is free and useful for ideas and paid search planning, but it often shows broad ranges for accounts with little ad spend. Pick one tool for comparisons and stick with it.

Each tool estimates volume from different data with different methods, and some group close variants together. Treat every number as an estimate, record the source and date, and rely on Search Console impressions once your pages start ranking.

Usually yes for engagement rings and other high-demand categories, because buyers search for them differently and often want to compare. Build separate collections, then a comparison guide that links to both.

In Search Console, filter by a query and switch to the Pages tab. If two or more of your URLs collect impressions for the same query and their positions swing, they’re likely competing. Fix it by consolidating, retargeting one page, or adding a canonical where the pages are near-duplicates.

Rarely. “Near me” searches trigger local results built around physical locations and Google Business Profiles. Without a store or showroom, you’re unlikely to appear, and implying a location you don’t have misleads buyers.

Review it at least quarterly, and check it whenever you launch or retire a collection. Look again before proposal season and major gifting dates, since demand and phrasing shift around them.

Yes, though the emphasis has shifted. Exact strings matter less than understanding how buyers describe what they want. Specific words like “oval”, “14k” and “lab grown” still map to specific collections, and clear answers in your content help both search engines and AI systems understand your pages.

Written by

Muhammad Fayyaz

Founder & Growth Lead

Muhammad Fayyaz is the founder of SEO For Jewelry and CEO of TechUp Solutions. He has delivered SEO, ecommerce and website projects since 2015 and leads a 35+ person team that has completed 3,100+ projects for clients in 16+ countries, rated 4.9 across 1,850+ reviews. SEO For Jewelry is his jewelry-only practice: collection architecture, local search, AI search, Google Ads and measurement for jewelers, diamond brands and online jewelry stores.

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Reviewed by

Reema Maqsood

Content Lead, TechUp Solutions

Reema Maqsood leads content at TechUp Solutions and manages client accounts day to day. Her team writes the collection copy, product content and buying guides for jewelry clients, built from keyword maps and the questions buyers ask before they spend four figures.

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