What’s inside
A preview of the checklist
Google says local results depend on relevance, distance and prominence. Your address is fixed, so the work is in the other two. This checklist covers what we set up for every showroom: the Business Profile fields that decide relevance, the review routine that builds prominence and the location page that turns a map-pack click into a booked appointment.
01
Google Business Profile
- Primary category set to Jewelry store, with secondary categories that match what you sell and repair
- Services and products listed with the names buyers search
- Hours, holiday hours and appointment link kept current
- Photos of the showroom, counters and best sellers added monthly
02
Reviews
- A review request your staff send after every purchase or repair pickup
- Owner replies that mention the piece and the occasion
- A plan for responding to negative reviews within one business day
03
Location pages
- One page per store with address, hours, parking and staff
- Brands carried and services offered on site, such as sizing, repairs and appraisals
- LocalBusiness schema matching the Business Profile exactly
- No city-swap doorway pages
04
Measurement
- Calls, direction requests and bookings tracked per location
- UTM tags on the Business Profile website and appointment links
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