What’s inside
A preview of the checklist
AI assistants can only recommend a jeweler they can crawl, understand and verify. This checklist covers the groundwork we do for every brand before any AI-specific content: crawler access, consistent brand facts, pages that answer buying questions in quotable passages and tracking for the visits AI answers send.
01
Access
- robots.txt and security settings allow the crawlers your audience’s assistants use
- Key pages render without JavaScript-only content
- Sitemap current and submitted to Google and Bing
02
Entity facts
- One brand fact sheet: legal name, founding year, locations, product lines
- Organization schema with sameAs links
- Business Profile, About page and directories in agreement
03
Quotable pages
- Questions as headings, answers in the first two sentences
- Specifics: certificates, metals, sizes, return terms
- Named authors and reviewed dates on guides
04
Measurement
- An AI referral channel group in GA4
- Monthly prompt checks on the questions your buyers ask
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