What’s inside
A preview of the checklist
Redesigns are where jewelry stores lose the most organic revenue, usually in the first week after launch. This checklist is the process we follow on every rebuild: inventory every URL, map each one, carry the metadata over and check the live site before Google does.
01
Before launch
- Full URL inventory: home, collections, products, pages and posts
- A redirect map for every URL that changes
- Titles, metas, H1s and alt text carried over
- Schema and canonical rules recreated on the new templates
02
Launch day
- Staging blocked from search, production open
- Redirects tested in bulk
- Sitemap submitted in Search Console
- Analytics and conversion tags verified
03
After launch
- Daily Search Console checks for the first two weeks
- 404 and soft-404 monitoring
- Rank tracking on the top revenue collections
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